BTEC Creative Media
(Scroll down for all of my notes)
Introduction to Unit 1
The reason why I picked 'BTEC Creative Media' is to enhance my knowledge in the post production of film, and developing new skills on application such as final cut pro. In addition, I picked this subject so that I can understand the concepts of editing and perhaps use those skills to develop a future career.
I'm interested in film and TV, and hopefully I can work or at least gain experience in the film industry when I'm older. I expect to use new softwares on the computer, and have good knowledge in the advertising industry.
I didn't really know what to expect from this subject considering I'm doing the 'btec' media instead of the 'a level media', from what I've heard, there is more coursework in 'btec' then an actual theory exam.
The first lesson, was a good introduction into what the syllabus has to offer, I found it interesting why other people picked this subject, mainly because I could get a chance to hear other students. I like the fact we have handouts to see what tasks we will be doing in the future.
Considering this subject isn't academic, I felt a bit unsure if I should've taken the course, as I didn't know the whole scheme of a 'btec' class. However, now I think this subject suits me as, I can gain knowledge into the media industry.
During the second lesson,we had a chance to go on the macs and use a new software called 'Wordle' where I had the chance to type command words. These include words, like, 'interpret', 'evaluate' and 'outline'. Using Wordle would be useful for other subjects if I need for remember key terms.
I like the fact that we, have the chance to go on blogger, as using all of these new applications enhances my computer knowledge.
Yesterday, we started to learn the theory of a pre producton (requirements), spent all lesson discussing the theory.
Scripts
Visual equipments
Green screen
Movie budget
Stunt double
Director
Location
Materials
Hair and make up
-Harrison
Lesson 2; Unit 1 Pre Production techniques
Pre-production, which mainly involves research and planning, is a vital ingredient of any successful media product. For example, the successful completion of a photographic fashion shoot for a magazine depends on locations, material and talent being available for the work to be undertaken.
Type of production: eg film, television, video, radio, audio, interactive media, web, computer game, print, photo-imaging
Finance: sources of finance; requirements, eg equipment, transport, talent, crew, materials, facility hire, clearances
Time: eg deadlines, availability of equipment, availability of personnel, timescales for clearances
Personnel: size of team; roles; skills and experience; resourcing; availability; costs; team or crew CVs
Facilities: eg production equipment, post-production equipment, facility houses, outsourcing; availability; costs
Materials: type, eg original materials, archive and library materials, photo-library materials, sound library materials, internet, assets, audio, script, animatics, graphics, interviews, costumes, properties, recorded music; sources; costs; clearances
Contributors: type, eg specialists, experts, talent, public; contributor biographies Locations:
identification; recces; limitations and risks, eg distance, access, cost, weather
Codes of practice and regulation: clearances, eg Mechanical Copyright Protection Society-Performing Rights Society Alliance (MCPS-PRS),
Lesson 3; Mccan Ericsson Final Copy Of Assignment 1
Below is a prezzi on assignment one, using Mccan Erikson's client; Bisto I came up with an idea for an advert and included resources that I will need in order to complete it.
https://prezi.com/it5jmqk0nepp/bisto/
Lesson 4: Planning the Bisto presentation
Intro of Client
Bisto is owned by Premier Foods (they also own Cadburys Cakes, Lloyd Grossman, Homepride, and Oxo Cubes too! ) Their website confirm what’s important to them… quotes below from website…..
"For over 100 years, our Bisto brand has been a part of the aroma of mealtime in the UK. Bisto is the nation's favourite gravy bringing together 57% of British households over 1.3m meals made each year.
Key points from this are:
What was the client brief? (SECOND SECTION OF PRESENTATION)
Bisto work with huge advertising company, McCann Ericsson. The account manager for Bisto is Kate NAME?……. The creative manager is Isobel NAME?……….. (sourced from speaking to McCann Ericsson).
McCann Ericsson came up with an advertising campaign based on Bisto’s main needs. It was a campaign called Together Project which showed that Bisto -
Brings people/families together
Simple, humble,
British
Part of family life for over 100 years
Solid, reliable – always there.
Trust
Client Brief for 10 second Mini TV advert:
Using all of the above key points, we will create a 10 second mini tv advert, showing an ordinary family coming together for an evening meal. Mum in kitchen cooking sausages and mash (traditional British food with gravy) and 2 kids and husband at the table. They’re all talking at once, laughing. As she sets down the huge plate of sausages and mash, they all dive in to help themselves and we can read the line.
‘Bisto – bringing families together.’. which comes up at the end with the Bisto logo.
This ad will feel warm, film like, connected.. the bisto product is only glimpsed quickly once or twice during the ad. It will be like it’s part of the family. This ad will show the viewer that Bisto can…
Bring people/families together
It’s simple, humble and British
It’s part of family life for over 100 years
It’s solid, reliable and trustworthy – always there.
It will appeal to - families, mothers young and old, grandmothers (who might remember the original Bisto kids) .
Funding (THIRD SECTION OF PRESENTATION)
Bisto would pay for this ad - obviously.
also extra funding could come from sponsorships…
a)- perhaps govt family agency – they want to promote families eating together (as proof it lessens crime, smoking, drugs etc) stats quoted in original Bisto Together Project advert.
b) anti drugs for youth - show them it lessens likelihood of kids taking drugs. quote stats.
c) anti smoking for youth as above. Eating supper as a family can stop kids smoking. quote stats
d) refugee agency - bringing refugees eating with people in their new countries. would a refugee
agency sponsor it?
E) Friends Reunited could sponsor - bringing old school chums together who found each other through the friends reunited website.
Regulations (FOURTH SECTION OF PRESENTATION
Advertising in the UK is regulated by the ASA (Advertising Standards Authority) and CAP.(Committee of Advertising Practice). Ads are divided into sections for tv and radio, posters, magazines, film etc. but the basic rules that adverts have to be aware of are:
Ads must not mislead
Claims should be supported with evidence
Advertisers should deal honestly and truthfully with consumers
Ads should not offend
Ads should be responsible
These get more detailed as you go along. There are more divisions for subjects like
Harm and offence
Children
Alcohol
Food and Drink
Gambling
Medicines
Food supplements and vitamins
Privacy
Competitions
Pornography
Faiths and Religions (CAP website)
For our 10 second mini advert, we would have to look at the rules for tv ads and see which ones were important for Bisto, i.e., misleading adverts, rules about food advertising and children.
In the first place, we would have to make sure our ad was good for tv broadcast by going to ClearCast before the advert was allowed on air. This company helps make sure your ad is legal for broadcast before mistakes can happen.
We would not make claims about Bisto that would mislead the audience. The facts and figures quoted in the first Together campaign, quoted that the more families ate meals together, the less likely children would be drug addicts, or 1 in 7 people don’t have a dining room table anymore. They quoted Daily Telegraph reports and so if we were to repeat these claims, we would be able to quote the source and not mislead with any claims.
Advertisements must not use the word "guarantee" in a way that could cause confusion about a consumer's rights. We would not say this
With food and drink, we must not “condone or encourage poor nutritional habits or an unhealthy lifestyle in children
use promotional offers in an irresponsible way
use ‘high pressure’ or ‘hard sell’ techniques
use licensed characters or celebrities popular with children if ads are targeted directly at pre-school or primary school children” (ASA website) We would make sure we didn’t do this in any of our advert.
We would have to remember that children could watch the ad even though it’s aimed at their parents. We would not sexualise the children in our ad in any way, they will be part of a family as normal children.
We would no’ take advantage of their inexperience’ or mislead them by saying Bisto would make them be better people. We could only suggest that eating together as a family is good for them and everyone in the family.and quote the Daily Telegraph stats.
Personnel- (Crew) & Equipment, Materials- (FIFTH SECTION OF PRESENTATION
actors - Parents and Kids - ages?? 12 – 14 no charge - friends
(chaperones to look after kids) no charge – older sister
Director Day’s fee for shooting and day for editing
Camera person No charge – using someone from film school in their final year so they’re experienced.
Sound engineer Day’s fee – for shooting day
Runner x 2 no charge – friends
Make up artist family friend with interest in this, experienced
Catering. (both for ad itself and crew). Food donated by Bisto for ad. Catering for crew to cost £10 each all day
2 Cameras- lenses, filters etc. cost - borrow from school £150 for day
Materials boom mic- lighting – borrowed from local film school
crockery and cutlery no charge – family’s own
kitchen in suburban house no charge
Insurance a week’s insurance to cover filming and editing
Travel costs for all to location £50 - £100 including mini bus for equipment
Most of the crew will be volunteers to keep costs down but we will pay for a Director who is a professional and will know how to work the ad best. This way, we will still keep our production values high. He will give us a list of equipment he knows we need to make it good. The sound is important too so we will pay for this person.
Contingency Plan - Back up plan
Things to consider:
Location : If the actors playing the family can't make it, we have the next door neighbours waiting as back up and we can use their house as well, which would be good as it's next door. This means we don't have to go far to move everything. Cheaper and quicker.
If oven is broken and we can't get meals we need, we have instructed local restaurant to deliver food within half an hour
If important crew members call in sick- we will have local college film students crew on stand-by
We will deliver all equipment the night before in case we get held up in traffic or public transport on the day of filming.
Have sweets and chox on hand to keep children actors happy. And lots of food and coffee for adults!
Creative:
Have set dressing brought with us so wherever we film, the quality will look the same. We need to make it look warm, British and inviting. We'll use mugs, stereotypical British food, i.e. sausages and mash, Lots of warm colours and filters. If we have to change locations we can take these with us and make it look the same.
Actors clothes should be homely, simple, warm colours and represent every day families. Nothing special so audience can relate to them.
Make sure noises outside stop and it's quiet while filming. Have people outside making sure it's quiet.
PRODUCTION SCHEDULE - FINAL SLIDE IN PRESENTATION
This ad will be filmed in one day.
Pre filming One month before
Book Director and Sound Engineer.
Get runners on board to help set things up.
Book catering, mini bus, talk to local colleges and secure the right camera people and equipment.
Set up contingency plans too. Get money in and organise the shoot for one month’s time.
Director will make sure he knows what story board he or she is filming.
Make sure all equipment needed is at the location the night before in case of travel problems.
Film Day
8am arrive – tea coffee
8.30am make up family.. 2 adults and children. Clothes suitable
set up all equipment – put oven on and start to cook food that’s being used. Sausages mash.
9.30am rehearsal of script and run through. There won’t be many words, but natural talk with the family in the background. Work out any problems in filming and lighting here.
11.00am tea break
11.30am shoot advert for real.
1pm lunch break
2pm any extra shots that are needed that the 2 cameras didn’t get.
Lesson 5- current notes on unit 1
Over the past couple of weeks , we in a group of three; Brandon, Ollie and I have been planning to sell a Pitch to Bisto, our teacher Miss Frost. Our chosen product is Bisto- the gravy. We had to include our Prouct recede.
We presented our bisto ad- we made sure we rehearsed it so we would be able to present easily. We did this by rehearsing the presentation during our free periods and during our lunch time, this helped us as were able to deliver a strong powerpoint. Prior to our presentation, we looked up on Youtube professional powerpoint tips to sucsesed, thus we were able to use a quote to start and to finish.
We got into groups to figure out when we were going to film our 10 second advert, during our presentation we said we were going to film at Ollies house, and we will be this Sunday. We decided to go to Ollies house as we compared our three kitchens and came to an conclusion that Ollies had the biggest between the two of us; myself, and Brandon. We will make sure we will follow everything we said in our presentation to gain our highest mark.
We were able to hear other groups perform, therefore we knew what to expect whilst presenting- we were able to see other groups strengths and weaknesses, therefore we able to use those benefits in our presentation.
We were able to gain the equipment from Miss Frost, a tripod camera, and using the equipment we will make sure to film. We did this by booking out the equipment and taking it to Ollies house. I took charge in directing the ten second ad, we all got into position, Ollies mother was very kind to make the food, and welcome us into her house.
Before filming, we met up 5 times to plan out all the stages we read the brief, and by doing it we were able to plan using the storyboard - assign each other roles, e.g. I will be doing the editing, brandon will be organising the props and Ollie will be making sure the cast feel happy and are content.
Pitch and Supporting Documents:
I haven't for gotten miss dont worry. Technical Diffuclites.
Lesson 6 Editing 10 second advert:
In the lesson we used Final Cut Pro and trimmed our footage into 10 seconds, we were able to get music online and we were able to include an image of the bisto product and stick it onto our advert.
Descending order:
Monday, 11 January 2016
6th Meeting
Length: 50 Minutes
Date : Tuesday 5th January
Attendance: Ollie, Harrison and Brandon
Agenda: Storyboard
For us to all get the best possible marks we need to make sure the our
Bisto advert is the exact same as the storyboard we made in the previous
task. If we are able to follow the storyboard the best we can then it
will give us a higher chance of getting a better mark. The storyboard is
what is going to be in the advert so it helps us to see what needs to
be recorder from first to last, in which order and the length of each
clip.
Wednesday, 6 January 2016
5th Meeting
Length: 50 Minutes
Date : Tuesday 5th January
Attendance: Ollie, Harrison and Brandon
Agenda: Evaluation
At this point we would have finished the making and editing of the
advert and this is just a summary of the whole assignment. First we had
to decide what out advert was based on and we chose Bisto. Then we had
to film the advert and follow what the storyboard was in the assignment
before. After that we would have to edit the advert on Final cut pro. As
you can see after each lesson we would have to do a meeting which
includes everyone int he group and talk about a specific topic.
4th Meeting
Length: 50 Minutes
Date : Tuesday 5th January
Attendance: Ollie, Harrison and Brandon
Agenda: Final Editing
We all had to think very hard about which music to have the background
and that is because if there was rock music in a Bisto advert it
wouldn't really go well as they are two completely different things.
That is why we chose at TV theme for the music because as it's an advert
it would fit in nicely in the background. Any final things we needed to
adjust we did and put a few effects in to make the final advert look
more professional.
Monday, 4 January 2016
3rd Meeting
Length: 50 Minutes
Date : Monday 4th January
Attendance: Ollie, Harrison and Brandon
Agenda: Editing
We have just put all the clips into final cut pro and now we are editing
the clips to make sure that the whole video is down to 10 seconds and
everything is where it should be. As well we added a song in the
background and included some text and images. This will take up to two
weeks to edit and then we will display the video to the class an the
teacher will asses it depending on how well it is structured.
Monday, 14 December 2015
2nd Meeting
Length: 50 Minutes
Date : Monday 14th December
Attendance: Ollie, Harrison and Brandon
Agenda: Filming times
At 6:00 the sausage and mash will be made with vegetables and gravy so
that at 6:30 the dinner will be ready and the filming can start. Then at
6:30 the filing will start and will take it up to 7:00 - 7:30 depending
on how many faults there are and how many attempts it takes to film.
After that in the next couple days we will edit the advert and make sure
that it's 10 seconds and contains the right content in it.
Tuesday, 8 December 2015
1st Meeting
Length: 50 Minutes
Date: Tuesday 8th December
Attendance: Ollie, Harrison and Brandon
Agenda: Actors and their roles in the advert
The mum will be Simone (Ollie's mum), the dad is Phillip (Ollie's dad)
the daughter is Ella (Ollie's sister) and the brother is Simon
(Brandon's brother). The mum will be cooking, the dad will be sitting
around the table waiting for the dinner to be served and the son and
daughter will be coming down for dinner. We have decided who the actors
are and what role they will be playing in the advert because that is
very important.
Monday 18th January 2016 - Paragraph evaluating my advert.
Using our storyboard,we can see that our final footage was very similar to our storyboard. We were able to see that most of our frames per second were similar in our advert. We looked over the script and saw most of it was accurate. All of the actors and actresses were able to act in the shoot, which we listed in our planning stages, It was a success as before we shooted we checked our script, and storyboard to compare. A couple of shots couldn't be exact due to the impossibility of getting the camera to a certain point or height. We could've made sure each actor and actress looked at the storyboard more then three times, perhaps it might have drilled a certain role or pattern. Despite a few shots, it still was a success .
Tuesday 19th January 2016
Magazine brief history
Beginnings of print magazines
The first ever magazine was from Germany and was released in 1663. It was a very academic magazine and feature debate topics. The audience was for a smarter target group.
Name “magazine” appeared in 1731 with the Gentleman’s Magazine. The name magazine, comes from Arabic and it was used for describing the place which deposits large quantity of goods.
In the 19th century readers were not only the rich ones this helped the middle class. Like, first family magazines, such as, Dickens Household Words..
In the early 20th century during the Cuban War for Independence, Hearst and Pulitzer published in their newspapers images of tortured and starving Cuban troops. Shows how important magazines could influence the peoples views.
During post WWII Europ ne person launched a magazine that greatly changed the way women think, speak, and perceive themselves. Worth mentioning, Hugh Hefner’s Playboy was one of the first magazines that openly pictured nudity.
Monday 25th January 2016
History of a film magazine
Empire is a British film magazine published monthly by Bauer Consumer Media
The first issue was in July 1989, the magazine was edited by Barry McIlheney and published by Emap.
It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, Italy and Portugal.
Empire organises the annual Empire Awards which were sponsored by Sony Ericsson,
Target Audience- Film/Media Students - movie fans of all ages, Males
Empire is the Australia’s – and the world’s – biggest movie magazine. It's the bible for film lovers.
190,000 readers monthly. Over 300 issues.
Empire is the Australia’s – and the world’s – biggest movie magazine. It's the bible for film lovers.
17-30 years old broadly. Men.
In 2012 Empire : 167,096 - % change y/y: -2.3 - Sold copies: 166,420
Genre; film - tv shows. Sold in newsagents- sweetshops etc....
Mast Head- The masthead is normally the name of the magazine, quite big and central for the audience to see. The magazine is a worldwide well known magazine so the masthead can be overlapped by the image without it being a problem.
Barcode- The barcode is put aside as it isn't to do with the story but it is important for the product itself.
Main Image- The main image is central and catches the audience's eye. The model is posing in a powerful way which gives a sense of intimidation. The shot is a mid shot as his whole body is not needed, just his upper half. It has been chosen as he is the main character of the film being advertises, and he is standing in that position to show the personality of his character.
Direct Address- The images address, the effect it is trying to succeed. As we can see he is looking away from the camera which gives a sense of intimidation. The image has different effects on people, but the models way is to seduce the readers into wanting to see the film being advertised.
Price- isn't so clear, looks classy perhaps it could be slightly expensive from looking at the cover.
Slogan- the slogan links with the sky line, this is because we see what's included in the magazine, which draws the audience' eyes to read it.
Sky line- line across the top of the page , calls out to the reader about themselves, adds attraction.
A puff is used to boost the magazine status by using a well known movie/brand.
Colour scheme- the colour scheme is simple and plain, intention is to relate to the film being advertised often brings out the main image.
Layout- the layout of this magazine is quite informal, the lining is straight but aimed towards the image , which makes it a focus point and it is organised.
Anchorage text- this is when the text runs along with the image, as we can see the name of the film that is across the page and the characters name which runs along with the image and gives a bit of information, we can clearly see advertisement has been involved.
Next Lesson
Conventions of a Magazine (Double Page Spread)
Body Copy:
Main piece of text on the page. Story or article that the reader wants to read in order to find out about the artist.
Byline:
Shows to the person who is writing the article e.g. Jacks Teller. It's shown to give credit, also known as the staff box.
Caption:
Backs up small photos on the page- to explain what the audience is looking at.
Drop Cap:
Capital letter. Larger than that of the body copy which shows the beginning of the article .
Gutter:
Space in-between the lines e.g. Collums
Headline/Header
Text in a large front
Pagination
Page numbers
Pull Quote:
Short phrase or sentence taken from the main body
Standfront:
Very basic broad intro to the story or article outline the sort of things you will read during the article.
Main image:
Usually takes up the majority of one of the pages.
Images
End blob:
Symbol used by a company that ends the article.
3/03/2016
 |
| Men's Health Magazine |
1. what was the task?
The task was to annotate a double page spread and label all of the convention of a magazine, such as the headline, pagination, gutter and images. Using my Men's Health magazine, I was able to analysis all of the conventions.
2. what did I learn?
I learnt the features of a magazine: where a pull quote is and what the purpose is, I also learnt how to annaote a magazine for example whats the purpose of an image? Why are there gutters on a magazine?
3. How will it help me in the future?
In the future, when I read any magazine I will be able to identify all the conventions of a magazine. I will be able to understand more than just the basic information.
Audience profile for Men's Health
Who mainly reads this magazine?- The genre is known to be associated with males.
Gender- Male
Age- 16- 55
Social class- Middle Class
Interests - Going to the gym, working out, fitness contests , runners, body builders, health specialists, boxing, smart sophisticated clothes.
Ethnicity - White British, Black African
Dress sense- tracksuits, jeans, t shirt
Why they read fitness magazines?- To gain a better body, to see how celebrates work out, to gian a better knowledge into healthier food.
How often do they read the fitness magazine?- Once a month
What they would like in the magazine?- They would want the magazine to have more information about the celebrities, and less advertising with expensive products.
Research into a lifestyle magazine: GQ, Men's Health, Esquire UK.
GQ: Monthly Magazine based in New York City. Started in 1957, on their website they claim to have over a million readers every year.
Mens' health- the British version first stated in 1995- its best selling mens magazine in the UK.- Readers about 1 million- acclaimed to be very popular with men.
Esquire UK- have been around since owned by an American company since 1991- 74,000 people read it during every month.
Next Lesson
Article ideas-
1. Interview with a famous person. QA with a fitness instructor
2. Informative on a workout. How to look "ripped in 2 months"
3. Informative on clothing. (How to keep up with the male modern trend). eg. Hipster
Well all knew Danny Dolan’s departure from the movie business was a shock to us! From British indie movies & working with movie legends like Tom Hardy, Danny is now a local gym instructor. But why now? What were his reasons? I (Jack Morrison ) had the chance to speak to Danny earlier this morning and find out.
Q: What made you change?
Well, being an actor especially in todays world is very stressful and very competitive. Working long hours every day and constantly having paparazzi taking photos of you, it’s a struggle. Personally not spending enough time with my friends was difficult for me. The stress of memorising lines for a time was hard, not enjoyable. I felt like I needed a change. I wasn’t happy, so I looked into one of my hobbies: fitness.
“If you love something, go for it!”
Q: What did your friends think?
My friends? Funny story, they thought I was crazy they kept telling me ‘don’t do it’, ‘that’s insane’ and I guess I didn’t follow their judgment, I went with my heart. But hey, at the end of the day I know, deep down my friends will support me no matter what. I love spending time with them, it’s great.
Q: What do your fans think?
You know what… my fans are supportive, no matter what. I’ve been getting tweets and emails all week saying “we still love you”, “keep going”. Those messages have really been my fuel in the morning. My motivation. I do feel like I let some of them down. I mean as I was an actor I thought by performing in each movie like Black Taxi I gave my fans entertainment, and like all of a sudden I decided to pack it in.
“We still love you”
Q: Is it physically harder than acting?
Well yes, of course. Being a fitness instructor requires a lot of motivation and drive . I’m talking about getting up really early in the morning walking into the gym and pushing people to their limits. I remember yesterday I went for a quarter of a mile jog with one of my friends, it’s all about stamina, I'm telling you! When I use to be an actor we would get stunt doubles who would usually do all the insane flips and fight scenes. So yeah it’s physically harder.
Q: Do you see results with the people you work with?
Yeah, people have the ability to use their body to get the results — there is nothing greater than that! I look at my workouts like military training or basic training. Most of what people do in those trainings are using their body to get the results. I think that's why high-intensity training workouts will never die down. My customers know that I will be around to always push them. It excites me to know that because I get to create different types of workouts that push your body to do what you can do while making the classes unique.
“Military training”
Q: Has your food intake changed due to your job?
Of course! Healthy salads, fresh vegetables and no pizza! Crazy right? I’m joking Jack. You know for some movies, we as an artist have to eat healthy or get into shape or hell we have to gain a few pounds! But growing up I was never a fussy eater, and I still enjoy eating vegetables and fruits. To me, it’s a bare necessity to have your 5 a day.
Q: How should one's diet change while working out with you?
I always give my customers a nutrition plan, but mostly, people need to know that they've got to get 60 percent of their eating in before 3 p.m. I don't want people only eating salads and lettuce. Combine foods you like with those that are healthy. So, for example, people who like Chips can try sweet potatoes. If you eat 85 to 95 percent healthy, you will get results. I know for me, it helps if I start off my day eating healthy; it tends to carry throughout the rest of the day.
“Combine foods”
Q: How do you know if you're mentally ready to workout with a fitness instructor?
No one should have to persuade you to do it. If you're hesitant or have a minute of doubt, then I wouldn't recommend it. It's for people who are like, "That's the challenge that I want to try." The great thing is that right now, we have different levels of fitness for people who aren’t an athlete. It's a little shorter and a little slower. It's basically a buildup so you're prepared for the real thing.
Q: Before people workout with a fitness instructor, should they get a certain amount of sleep?
There's a dynamic shift. When people start the workout, they feel exhausted. You're using energy you don't even have, and because of that, your body is like, "what?" Then you start to feel more energised as you become fitter. Everybody has a different point at which they feel the most rested, but if you're doing Insanity, I'd say you need a solid seven to eight hours each night.
“Everyone has a different point”
Q: Any regrets?
Er…………….. (mumbles)…………………………………………….………
Q: Not even the money?
Not going to lie I guess it was a challenge for the first few weeks. Trading in the action, glitz and glamour for a sweaty t-shirt. What was I thinking?! British stardom to a tense smelling gym. You would Jack think I was crazy. However, I saw the bigger picture. When you get the chance to see someone as dedicated as the first customer it is honestly truly amazing. I feel like i’ve made a connection with my customers, if you know what I mean? I get to know them on personal as well as physical level. The We both get to see physical and mental changes. Hand on heart, I love it!
“Stardom to a tense smelling gym”
Next Lesson
Question
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Evidence
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Has this been met?
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Selection of material- is the material appropriate for the genre/ reader of magazine?
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Magazine is aimed at young women full of lifestyle, fashion and celebrities. Article is appropriate for this genre and fulfils criteria by discussing latest pop star's battle with self esteem and eating disorders. These are very relevant for the audience and they will be able to relate to her story. Also discusses gender stereotyping which again will be relevant for readership. Finally, it ticks the boxes of celebrity, lifestyle and music.
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Yes
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Audience appeal - How and why does it appeal/ interest the target audience?
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Subject discussed in article is appealing to target audience because its everyday issues they themselves face. Body image issues, gender stereotyping,the pressure to be slim and be attractive. This is made more interesting as it's a young popstar who has struggled with this herself.
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Yes
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Relevance-Is it relevant to the brief as well as correct content for magazine and reader?
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This is relevant to the brief and good content for the reader because of issues raised above. The magazine will benefit too from featuring a high profile pop star that it's readers will want to know more about.
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Yes
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Accuracy- is the article accurate, are their any mistakes in the writing?
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The article starts off in a third person interview but goes off on a very personal tangent from the writer which felt out of place and confusing. A few capital letters were missing and a few punctuations were missed, also a few stats were quoted with no source backups.
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No, it can be improved by keeping the article in the third person so it's consistent. Make sure to proof read your spelling and punctuation, looking our for any missing capital letters. Look at your statistics and make sure you quote your sources to back them up.
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Balance - is the article showing a balanced view?
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As its an interview it is appropriate for the subject to voice their own views through the article, and yet, I took out the personal views of the writer because they were definitely not balanced. The remaining article is now more balanced with issues the readers no doubt face everyday.
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Yes and No. An interview with a star is no place for the writer's own views. Take out your obviously strong views and let your star do the talking. It is an emotional subject so let the readers identify with the star. Apart from these slight inconsistencies, the article meets the needs of balance.
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Professional standards?
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Changing the writing style into a consistent third person interview keeps this more professional and would now not be out of place in a real lifestyle magazine.
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Not yet. Proof read more thoroughly and take out personal viewpoint to make article more professional. Audience want to know about her, not about the writer's views here. Remember to add visuals wherever you can to break up the text.
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Does it meet design constraints?
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As this is a high profile interview with a popstar - the magazine will give it a double page spread with a photo shoot and it does meet all constraints in this area
(Yes for the next box -Wasn't working)
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