Box office figures Programme ratings - numbers of watching - score/ numbers
Readership figures circulation
Bfvsgf subscribersNumber of hits/views/subs
Final sales
Qualitative
Film Reviews - social websites - fandom pages
Websites - game reviews
Music reviews
Foram all opinion based
ADVANTAGES OF QUALITATIVE RESEARCH
• Interviews are not limited to particular questions and can be redirected or guided by researchers in real time.
• The direction and framework of research can be revised quickly as soon as fresh information and findings emerge.
• The data in qualitative research depends on human experience and this is more compelling and powerful than data gathered through quantitative research.
• Complexities and subtleties about the subjects of the research or the topic covered is usually missed by many positivistic inquiries.
• Data is usually gathered from few individuals or cases therefore findings and outcomes cannot be spread to larger populations. However, findings can be transferred to another setting.
• With this type of research, the researcher has a clear vision on what to expect. They collect data in a genuine effort of plugging data to bigger picture.
DISADVANTAGES OF QUALITATIVE RESEARCH
• Rigidity is more difficult to assess, demonstrate and maintain.
• The quantity of data makes interpretation and analysis time-consuming.
• Qualitative research is sometimes not accepted and understood especially within scientific
communities.
• The presence of researcher in the process of data gathering is unavoidable and can therefore affect or influence the responses of subjects.
• Issues on confidentiality and anonymity can pose problems during presentation of findings.
• Findings can be time consuming and difficult to present in visual ways.
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One of the pros to quantitative research involves the fast speed that data can be collected. This data can also be analysed fairly quickly. In addition, using statistically valid random samples, a survey can quickly be generalised to the entire population.
Another advantage involves the planning process for programs and messages. With the reliable, repeatable information that quantitative surveys can provide, a trusted set of statistics can give confidence when making future plans.
Quantitative research can also be anonymous, which is useful when dealing with sensitive topics. Another major pro of quantitative research is that it allows you to generalise your findings beyond the participant group.
One con of quantitative research is the limited ability to probe answers. Also, people who are willing to respond may share characteristics that don't apply to the audience as a whole, creating a potential bias in the study. In addition, quantitative research experiments can be costly.
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