Task A:
Before I begin planning and production work, I will need to research into music videos to gain an understanding of what they are and their purpose. In order to do this I will be taking screenshots of viewing figures of music videos from a verity of sources.
Quantitative research:
Source: (Youtube: https://www.youtube.com/watch?v=9bZkp7q19f0&index=1&list=PL8A83124F1D79BD4F)
Featuring Psy’s iconic moves, “Gangnam Style” went viral overnight to become the most-watched video on YouTube in four months. Psy made YouTube history again to claim the first video to reach 2 billion views.
Source (https://www.youtube.com/watch?v=RgKAFK5djSk&list=PL8A83124F1D79BD4F&index=2)
The song holds the record for the most-streamed track in a single day on Spotify in the United States. On October 7, 2015, the video became the very first hip-hop song to reach a billion views on YouTube, and on September 3, 2016, it became the first hip-hop song to reach 2 billion views as well as being the second video ever to do so after Psy's "Gangnam Style". (Source Wiki)
Source: https://vimeo.com/2110309
This song is from Vimeo, it's interesting to see that the music video doesn't have that many views, is it to do with the fact it's not on youtube? Or the fact it's experimental with retro arty poppy visuals rather than a straight forward artist.
Source: https://www.youtube.com/watch?v=8ELbX5CMomE
Lyrically, "Sorry" is a plea for a chance to apologise to a lover, with Bieber asking forgiveness and a second chance to redeem himself. It features dancers in the whole video, with a bright white background. A different trend following modern music videos.
Source: https://vimeo.com/84284105
The music video features a cartoon stylish approach - it seems on Vimeo they tend to be more indie and have a more flow free style rather than a staged famous Youtube video. - It has nearly 10,000 views on Vimeo.
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The video features quite a cinematic approach- and is very popular with nearly 2 billion. It seems like the most viewed ones have experienced directors on board to help film. Could this be the success?
Source: https://vimeo.com/24957539
Source: https://vimeo.com/188237483
Features mature content- only having 2K views. Seems like there are no "guidelines" within Vimeo a very more relaxed streaming website for music videos.
Task B:
Qualitative Research
Views and attitudes on music videos:
Eminem- "Mockingbird":
Source https://www.youtube.com/watch?v=S9bCLPwzSC0
As we can see people think Mockingbird has quite a positive view- people prefer this "old school stuff" to modern rap. Mockingbird features a collection of personal footage of Eminem's daughter: Hailey. We can see that a few people are sick and tired of the unnecessary drugs and sexual content in rap videos, we can see in order for a music video to be successful it doesn't have to be stereotypical to the genre of music.
Soruced from VinylMag- http://www.theatlantic.com/international/archive/2012/08/gangnam-style-dissected-the-subversive-message-within-south-koreas-music-video-sensation/261462/
The Video talks about how people outside Gangnam pursue their dream to be one of those Gangnam residents without even realszing what it really means," Koreans "really wanted to be one of them," the feeling is changing, and "Gangnam Style" captures people's ambivalence.
Rihanna ft. Kayne West, Paul McCartney "FourFive Seconds"
Source https://www.youtube.com/watch?v=kt0g4dWxEBo
From some of the comments above "Four Five Seconds" has a mixed range of views and attitudes. Most people liked the idea that Paul McCartney featured in the music video and thought it was good for young people to see a musical icon. Other people thought Kayne West ruined it, whilst others only liked the chorus.
Imagine Dragons- Radioactive
Source https://www.youtube.com/watch?v=ktvTqknDobU
"Radioactive" has loads of positive views and attitudes. Most people still like to listen to this song today, people think the music video is creative whilst a few people think it's a tad strange. Other people think the use of famous people featuring in the video helps to draw viewers in.
Reviews of album artwork:
Imagine Dragons - Night Visions
Source: https://www.amazon.co.uk/Night-Visions-Imagine-Dragons/dp/B00B40C7D8/ref=sr_1_1?s=music&ie=UTF8&qid=1478259057&sr=1-1&keywords=Imagine+Dragons+-+Night+Visions
"Night Visions has a very positive album artwork review on Amazon Prime" People thought it was grat value for the price and thought the artwork was excellent. People also loved the fact it came with a digital copy when you buy the deluxe album.
Avenged Sevenfold - The Stage
Source: https://play.google.com/store/music/album/Avenged_Sevenfold_The_Stage?id=Bpeubtn5laq7vw247ck6wsa3bgu&hl=en
"The stage", seems to have got a really good artwork review with 4.7/5! People thought the artwork was cool and delightful, while others thought it was one of their best albums. Most people liked the artwork as it was "dope".
Red Hot Chilli Peppers - By The Way
Source: https://www.amazon.co.uk/Way-Red-Hot-Chili-Peppers/dp/B000067CPX
"By The Way", has very positive album artwork reviews. Most of their fans thought they had an amazing album and they would reommend it to their friends - people thought it was "superb!"
Responses to magazine album adverts:
Here we can see people think Imagine Dragons have made a comeback "reimagined"- We can see people show them as dapper and smart as all of them are wearing a suite. The colour of the magazine is very similar to the artists band.
Source: http://www.billboard.com/articles/6472705/imagine-dragons-cover-smoke-and-mirrors-touring-grammys
Here we get to see a students response to one of the imagine dragons album magazine advert. The student thinks it lacks creativity and just copies the album artwork. He likes the style but just wishes there was more to it.
Source: https://adfs/ls/?wa=wsig
Here we get to see N.W.A's album advert magazine - we can see it's black and white, it get's straight to point. People like the idea it's simple and clear.
Source: http://www.ebay.co.uk/itm/2-6-90Pgn09-Advert-N-w-a-New-Album-straight-Outta-Compton-On-Island-15x5-/20158578907=true&si=%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557
Fan views on internet forums:
Source: https://www.reddit.com/r/Music/comments/15zs4a/imagine_dragons_radioactive/?
Imagine Dragons Radioactive
Here we get to see a few people don't understand negative criticism toward Imagine Dragons "Radioactive". Others aren't sure what the meaning is or are unsure what the main point is. There are still people who love the video and thinks it's pretty damn cool.
Justin Bieber- What Do You Mean?
Source: https://www.reddit.com/r/Hookers/comments/3jgd0i/justin_bieber_what_do_you_mean_music_video/?
Here we get to see people are insightful with his music videos- they question if there are any elements of prostitution within his music video. Other people from Reddit, think he's physical stage is helping bring in the views. Generally a mixed review with his fans, as there are a few people that tend to stick up for him.
Miley Cyrus Wrecking Ball
Source: https://www.reddit.com/r/doublespeaklockstep/comments/1mhwiy/how_to_view_sexually_charged_selfportrayals_of/?
We get to see Miley Cryus's Wrecking Ball gets a lot of attention. People think she's degrading to women with her sexual actions. Few of her fans think she's rubbing sexuality in peoples faces in the hope they will pay attention. People think she's reflecting the media culture in today's youth rather than rebelling it. However, her video does get a lot of views one way or another.
Source: https://www.youtube.com/watch?v=OPf0YbXqDm0
Uptown Funk has quite bright costumes and an upbeat funk with a mixture of melody. Nearly has 2B.
Features mature content- only having 2K views. Seems like there are no "guidelines" within Vimeo a very more relaxed streaming website for music videos.
Task B:
Qualitative Research
Views and attitudes on music videos:
As we can see people think Mockingbird has quite a positive view- people prefer this "old school stuff" to modern rap. Mockingbird features a collection of personal footage of Eminem's daughter: Hailey. We can see that a few people are sick and tired of the unnecessary drugs and sexual content in rap videos, we can see in order for a music video to be successful it doesn't have to be stereotypical to the genre of music.
Soruced from VinylMag- http://www.theatlantic.com/international/archive/2012/08/gangnam-style-dissected-the-subversive-message-within-south-koreas-music-video-sensation/261462/
The Video talks about how people outside Gangnam pursue their dream to be one of those Gangnam residents without even realszing what it really means," Koreans "really wanted to be one of them," the feeling is changing, and "Gangnam Style" captures people's ambivalence.
Rihanna ft. Kayne West, Paul McCartney "FourFive Seconds"
Source https://www.youtube.com/watch?v=kt0g4dWxEBo
From some of the comments above "Four Five Seconds" has a mixed range of views and attitudes. Most people liked the idea that Paul McCartney featured in the music video and thought it was good for young people to see a musical icon. Other people thought Kayne West ruined it, whilst others only liked the chorus.
Imagine Dragons- Radioactive
Source https://www.youtube.com/watch?v=ktvTqknDobU
"Radioactive" has loads of positive views and attitudes. Most people still like to listen to this song today, people think the music video is creative whilst a few people think it's a tad strange. Other people think the use of famous people featuring in the video helps to draw viewers in.
Reviews of album artwork:
Imagine Dragons - Night Visions
Source: https://www.amazon.co.uk/Night-Visions-Imagine-Dragons/dp/B00B40C7D8/ref=sr_1_1?s=music&ie=UTF8&qid=1478259057&sr=1-1&keywords=Imagine+Dragons+-+Night+Visions
"Night Visions has a very positive album artwork review on Amazon Prime" People thought it was grat value for the price and thought the artwork was excellent. People also loved the fact it came with a digital copy when you buy the deluxe album.
Avenged Sevenfold - The Stage
Source: https://play.google.com/store/music/album/Avenged_Sevenfold_The_Stage?id=Bpeubtn5laq7vw247ck6wsa3bgu&hl=en
"The stage", seems to have got a really good artwork review with 4.7/5! People thought the artwork was cool and delightful, while others thought it was one of their best albums. Most people liked the artwork as it was "dope".
Red Hot Chilli Peppers - By The Way
Source: https://www.amazon.co.uk/Way-Red-Hot-Chili-Peppers/dp/B000067CPX
"By The Way", has very positive album artwork reviews. Most of their fans thought they had an amazing album and they would reommend it to their friends - people thought it was "superb!"
Responses to magazine album adverts:
Here we can see people think Imagine Dragons have made a comeback "reimagined"- We can see people show them as dapper and smart as all of them are wearing a suite. The colour of the magazine is very similar to the artists band.
Source: http://www.billboard.com/articles/6472705/imagine-dragons-cover-smoke-and-mirrors-touring-grammys
Here we get to see a students response to one of the imagine dragons album magazine advert. The student thinks it lacks creativity and just copies the album artwork. He likes the style but just wishes there was more to it.
Source: https://adfs/ls/?wa=wsig
Here we get to see N.W.A's album advert magazine - we can see it's black and white, it get's straight to point. People like the idea it's simple and clear.
Source: http://www.ebay.co.uk/itm/2-6-90Pgn09-Advert-N-w-a-New-Album-straight-Outta-Compton-On-Island-15x5-/20158578907=true&si=%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557
Fan views on internet forums:
Source: https://www.reddit.com/r/Music/comments/15zs4a/imagine_dragons_radioactive/?
Imagine Dragons Radioactive
Here we get to see a few people don't understand negative criticism toward Imagine Dragons "Radioactive". Others aren't sure what the meaning is or are unsure what the main point is. There are still people who love the video and thinks it's pretty damn cool.
Justin Bieber- What Do You Mean?
Source: https://www.reddit.com/r/Hookers/comments/3jgd0i/justin_bieber_what_do_you_mean_music_video/?
Here we get to see people are insightful with his music videos- they question if there are any elements of prostitution within his music video. Other people from Reddit, think he's physical stage is helping bring in the views. Generally a mixed review with his fans, as there are a few people that tend to stick up for him.
Miley Cyrus Wrecking Ball
Source: https://www.reddit.com/r/doublespeaklockstep/comments/1mhwiy/how_to_view_sexually_charged_selfportrayals_of/?
We get to see Miley Cryus's Wrecking Ball gets a lot of attention. People think she's degrading to women with her sexual actions. Few of her fans think she's rubbing sexuality in peoples faces in the hope they will pay attention. People think she's reflecting the media culture in today's youth rather than rebelling it. However, her video does get a lot of views one way or another.
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